Cheaper, but not that cheap. Moto X, comparable spec with Nexus 4, has $210-220 Bill of Materials (BOM). Adding cost of sales, warranty, customer service, there

Cheaper, but not that cheap. Moto X, comparable spec with Nexus 4, has $210-220 Bill of Materials (BOM). Adding cost of sales, warranty, customer service, there is very little margin left, if any.