"just a manager and marketer?" You realize that late 70s and early 80s were full of 100s companies trying to do the same exact thing as Apple right? Just like

"just a manager and marketer?" You realize that late 70s and early 80s were full of 100s companies trying to do the same exact thing as Apple right? Just like there were 100s of competitors to Facebook, Dropbox, Reddit and anything you can think of. Building a successful business is much much harder than building a product - I'm sorry, but speaking as someone who codes, there is no shortage of good technical people really, there is a shortage of people that can build multi-billion dollar businesses from nothing.