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I hesitated clicking the giant neon "Download" button. Just the design, wording, and prominence of it gave me an instant feeling: "When I click this, they are g
by erichurkman 13y ago
I hesitated clicking the giant neon "Download" button. Just the design, wording, and prominence of it gave me an instant feeling: "When I click this, they are going to make me 'sign up' and then spam me, and this 'free PDF' will probably be useless sales crap." I was wrong, but it is amazing what a few words can do.
- jennita 13y agoGood feedback! We usually try to make all our stuff easy to get and don't put people through a sign up form, but it's good to know that the crazy big button looks a bit spammy. (I work at Moz. :)