I personally detest the faux-personalisation of adding "your" and "my" in front of everything. To me it's equally as bad as the faux-politeness of having comput

I personally detest the faux-personalisation of adding "your" and "my" in front of everything. To me it's equally as bad as the faux-politeness of having computers say "please" and "thank you". It's not YOUR plane, it's their plane. Yes, I realise that colloquially we all say things like "hurry or you'll miss your plane", but that's a different context. It irritates me that designers and marketers think we will appreciate politeness when we interact with a company's computer systems. I don't expect my plane ticket to be polite or personal, because it's an inanimate piece of paper written by formula.