Almost. That's more like "click-tivism". Click a button "make a difference". This game seemed to work because players formed some sort of personal connection w

Almost. That's more like "click-tivism". Click a button "make a difference". This game seemed to work because players formed some sort of personal connection with "the girl". Less "do a good deed" and more "we've got to save her!". There's a huge difference. That's why I mentioned World Vision. It would let people forge an actual connection with the being on the other end of it... and mourn when they die.