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I know it may seem pure luck to get press coverage from Der Spiegel, but I think this is a good example to consider the value of specialization. A good PR profe
by ovi256 13y ago
I know it may seem pure luck to get press coverage from Der Spiegel, but I think this is a good example to consider the value of specialization. A good PR professional could get this kind of press coverage consistently. He would probably have to contribute to the project from early, to add the kind of hooks he knows would make journalists interested.
I know the Impetus creator probably did not benefit from the help of a PR person, so more power to him :)
- Udo 13y agoThat's exactly what I meant, I did get the feeling that this story is PR-powered. Odds are this doesn't just happen. There are literally hundreds of comparably interesting entries (not to take away from this one, it's a great idea). With stories like this often the suggestion is "we did this very unique thing, went to bed, and woke up on a morning talk show" - that's simply not how it works and people are on average well advised to be wary of stories like this. Stuff like this happens to people who are either well-known, well-connected, or actively engage in PR. More power to them, though!
- janoelze 13y agoWe're not "well known" but the combined audience of 3k followers on Twitter most likely did the trick. Apart from that we gained experience dealing with press a few months ago, because another game [0] got featured in a german web magazine. [0] http://tastatour.co/ http://tastatour.co/
- Udo 13y ago> but the combined audience of 3k followers on Twitter most likely did the trick. There you go. I'd say that counts, especially if it's an audience receptive to the topic. Don't underestimate your connections!