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An idea like this seems risky because it relies on the game getting some considerable attention from the get-go or it's literally all over within seconds. Also,

by Udo 13y ago

An idea like this seems risky because it relies on the game getting some considerable attention from the get-go or it's literally all over within seconds. Also, doing this means basically foregoing the normal voting process which is taking place over the next 3 weeks. I don't think most LD devs could've pulled this off, PR-wise. There are over 2000 entries on LD27, and Spiegel calls the next morning? Either I'm way too cynical right now or this is the luckiest entry ever. It's hard getting noticed on Ludum Dare and there are a lot of neat concepts floating around.

ovi256 13y ago
I know it may seem pure luck to get press coverage from Der Spiegel, but I think this is a good example to consider the value of specialization. A good PR professional could get this kind of press coverage consistently. He would probably have to contribute to the project from early, to add the kind of hooks he knows would make journalists interested. I know the Impetus creator probably did not benefit from the help of a PR person, so more power to him :)
- Udo 13y ago
  That's exactly what I meant, I did get the feeling that this story is PR-powered. Odds are this doesn't just happen. There are literally hundreds of comparably interesting entries (not to take away from this one, it's a great idea). With stories like this often the suggestion is "we did this very unique thing, went to bed, and woke up on a morning talk show" - that's simply not how it works and people are on average well advised to be wary of stories like this. Stuff like this happens to people who are either well-known, well-connected, or actively engage in PR. More power to them, though!
  - janoelze 13y ago
    We're not "well known" but the combined audience of 3k followers on Twitter most likely did the trick. Apart from that we gained experience dealing with press a few months ago, because another game [0] got featured in a german web magazine. [0] http://tastatour.co/ http://tastatour.co/
    - Udo 13y ago
      > but the combined audience of 3k followers on Twitter most likely did the trick. There you go. I'd say that counts, especially if it's an audience receptive to the topic. Don't underestimate your connections!
jplur 13y ago
Ludum Dare attracts game press media, if you make something neat and do a bit of seed promotion on the blog you'll get attention.
Tichy 13y ago
I think the Spiegel did an article on Ludum Dare a couple of days ago, so they were already aware of it and had writers watching it. This game just seems very original and went viral quickly, so it was something worthy to write about. I don't think you could get just any Ludum Dare game into Spiegel just by doing good PR.

by Udo 13y ago

ovi256 13y ago

I know it may seem pure luck to get press coverage from Der Spiegel, but I think this is a good example to consider the value of specialization. A good PR professional could get this kind of press coverage consistently. He would probably have to contribute to the project from early, to add the kind of hooks he knows would make journalists interested. I know the Impetus creator probably did not benefit from the help of a PR person, so more power to him :)

Udo 13y ago
That's exactly what I meant, I did get the feeling that this story is PR-powered. Odds are this doesn't just happen. There are literally hundreds of comparably interesting entries (not to take away from this one, it's a great idea). With stories like this often the suggestion is "we did this very unique thing, went to bed, and woke up on a morning talk show" - that's simply not how it works and people are on average well advised to be wary of stories like this. Stuff like this happens to people who are either well-known, well-connected, or actively engage in PR. More power to them, though!
- janoelze 13y ago
  We're not "well known" but the combined audience of 3k followers on Twitter most likely did the trick. Apart from that we gained experience dealing with press a few months ago, because another game [0] got featured in a german web magazine. [0] http://tastatour.co/ http://tastatour.co/
  - Udo 13y ago
    > but the combined audience of 3k followers on Twitter most likely did the trick. There you go. I'd say that counts, especially if it's an audience receptive to the topic. Don't underestimate your connections!

jplur 13y ago

Ludum Dare attracts game press media, if you make something neat and do a bit of seed promotion on the blog you'll get attention.

Tichy 13y ago

I think the Spiegel did an article on Ludum Dare a couple of days ago, so they were already aware of it and had writers watching it. This game just seems very original and went viral quickly, so it was something worthy to write about. I don't think you could get just any Ludum Dare game into Spiegel just by doing good PR.