"He added he was 'very honest' and the companies did ask why he had a premium number." I suppose this honesty was directed to the initial acquirer of his perso

"He added he was 'very honest' and the companies did ask why he had a premium number." I suppose this honesty was directed to the initial acquirer of his personal number - bank or utility supplier whatever. Once the supplier had sold his personal details on, presumably without mentioning the problem, to some unscrupulous middleman for personal data, who then sold it on via a black market to various marketing companies... I mean, does it even count as fraud any more?