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Apple drops MAC address tracking from iOS 7

• bskap 13y ago
  "Apple kills the MAC Address" is a terrible title. It made me worried that Apple was trying to mess with the link layer.
  • claudius 13y ago
    In similar news, Windows XP killed system-wide administrator accounts, Linux killed process ptracing and your car brakes killed accidents. Thankfully, the ‘inline headline’ is more descriptive.
  • codereflection 13y ago
    Exactly what I thought the title meant. :/
• johnl1479 13y ago
  > Apple Kills the MAC Address ...for tracking purposes only
• nwh 13y ago
  It was only ever used to get around Apple removing access to the GUID anyway, so it's a win for privacy. Also has the side effect of stopping authors from using the MAC address as the single form of authentication, which seems to happen an awful lot.
• cromwellian 13y ago
  "Cross platform notifications"-> only notifies on Apple Platform (OSX derived OSes) Um, shouldn't that be "Synced Notifications", but it sure ain't cross-platform.
• klinquist 13y ago
  The (upside or downside, depending on your view) to this is a lot of stores are looking to provide an omni-channel experience - install a store's app on your mobile and login with your web login/loyalty card #/etc. The app can send your MAC address along with your login to the store's server. When you walk into the store.. as long as wifi on your mobile is turned on (association not necessary), access points in the store can see your mobile phone's wifi beacons and do a lot of things: send you a push notification, send the store manager a push notification, track your path through the store for targeted advertising, etc.