Somewhat tangential, but LinkedIn has turned to email to increase engagement with such desperation that I am starting to short the future of the company. "Some

Somewhat tangential, but LinkedIn has turned to email to increase engagement with such desperation that I am starting to short the future of the company. "SomeRandomPerson has endorsed you. Click here to find out what they endorsed." etc. It is a invirtuous cycle of trying to essentially trick people into doing things that trigger these emails for other people (recall Classmates.com being an earlier crash-into-Earth example of this pattern). They're trying, desperately, to fight the fact that many people simply have no need to use the service with any regularity at all, so it becomes gaming about endorsements.