I personally agree with your sentiment, but if it didn't work no one would do it. Obviously there are people out there that do not think like you do. A lot of t

I personally agree with your sentiment, but if it didn't work no one would do it. Obviously there are people out there that do not think like you do. A lot of them. Why else would a company waste time and money on life cycle emails if they didn't work? They have a nonzero rate of return. You are hating the player, and not the game. Humans are error prone, forgetful beings. An email reminder can often times engage them into something they intended to do but simply forgot, or became too busy to complete. In this act of reminding there is also a non zero rate of pissing off end users. The advantages obviously outweigh the disadvantages or it wouldn't be done. I shrug and move on. There will always be an endless cycle of advertising and marketing surrounding you. The entirety of the economy depends upon getting you to exchange currency for productivity.