1. If you view your audience as "old folks" you won't do well because you don't have any empathy for that audience 2. That's a pretty wide demographic that spa

1. If you view your audience as "old folks" you won't do well because you don't have any empathy for that audience 2. That's a pretty wide demographic that spans at least three generations at this point. An out of work baby boomer male in California may be very different than a well off retired female member of the silent generation who lives in Florida. 3. If you want to find out what people are reading in a target demographic just ask them. 4. The problem with your game is that you aren't trying to first design a great game but instead you're worrying about techniques and marketing. 5. Why don't you do some informal research and ask your target audience what games they're playing and how they found those games?