In my experience, it mostly depends on the amount of the start-up kool-aid the author consumed (or 'founder') and rarely so the nature of the actual project. Th

In my experience, it mostly depends on the amount of the start-up kool-aid the author consumed (or 'founder') and rarely so the nature of the actual project. Thus, you get some people hosting 'sites' that are very profitabl, self-sustaining and add value to society, and others creating tiny twitter apps (twart ups!) and calling themselves start-ups.