You don't have to use the "entrepreneur" label. I don't, but mostly because it sounds stupid. If you run a popular media site, you're in the media business. If

You don't have to use the "entrepreneur" label. I don't, but mostly because it sounds stupid. If you run a popular media site, you're in the media business. If you sell e-books, you're a publisher. If you run a time tracking SaaS, you're a business tools provider, software engineer, productivity expert, whatever.