4 ms·
I run a small software company which $BENEFITS_STATEMENT. You can tailor the benefits to whatever you thing the person you are speaking to values.
by patio11 13y ago
I run a small software company which $BENEFITS_STATEMENT.
You can tailor the benefits to whatever you thing the person you are speaking to values.
- porter 13y agoCan you give us some good, non-awkward-to-say, benefit statement examples?
- patio11 13y agoIf you ever feel awkward saying something, trying saying it like the Old Spice Guy would say it. It seems to me this often makes things almost magically less awkward. My answer around techies is different and generally focuses on tech-centric social proof, but if I were e.g. at a McKenzie family reunion where capitalism is vaguely distasteful and teachers can do no wrong, I would bang the "I helped teach X million kids a reading lesson last year" drum pretty hard.
- graeme 13y agoGood advice. A confident delivery is often more important than the words you used. I didn't feel that confident about my work in the first year, now I do. I say the same thing to different reactions now.
- karlkatzke 13y agoOld Spice Guy, or The Most Interesting Man In the World also works. "I don't have many customers, but the ones I do, are satisfied."
- davidw 13y agoDid you A/B test those kinds of statements with girls prior to getting married? :-)
- patio11 13y agoNo, because dating a statistically significant sample of women sounds dreadfully expensive and conversions would be too slow to get results while I was still young enough to use them. Sorry, I'm a bit literally minded. OK, so did I try saying different things to ladies to see how they reacted? Yes. What worked very poorly: self-deprecation ("I'm gainfully unemployed"), describing myself as an engineer, and minimizing my accomplishments in starting a company. What worked very well: focusing more on the benefits of software rather than on the "software" bit, leaving a bit of ambiguity about what I actually did for a living, and mentioning things which "normal people" tend to associate with successful businessmen. (e.g. It was, at one point, equally truthful to say "I do A/B testing" and "A firm in Germany recently flew me there to speak to the CEO about what they would need to do to increase sales by a few million dollars." Try asking young ladies of your acquaintance to rate the attractiveness of two friends with those occupations.) I got radically more successful with dating after I treated it as a marketing exercise and realized that some scripts I had internalized about it were the dating equivalent of "Good products always win so just focus on product quality and that obviates your need for a marketing strategy."
- rotten 13y agoYou should also consider an MVP approach. What is the minimal viable product I can entice these customers with? I mean... what is the least I can do in order to get laid as quickly as possible?
- karlkatzke 13y agoHA! Yeah, that's what I used to use.