It was not campain aimed to make Edge. It was marketing and publicity stunt by Canonical to have some data to feed to vendors which supply them with stuff to ma

It was not campain aimed to make Edge. It was marketing and publicity stunt by Canonical to have some data to feed to vendors which supply them with stuff to make Ubuntu phone. It was something like prototype car to show off at exhibition, just to draw attention. They make numbers bigger because that is the main reason behind this campain. Now they have some point of reference, and they can show to suppliers that they are serious. Even if it was 15.000 Edges they know that they have audience. Besides IndieGoGo made couple of dollars on those pledged money as samstokes wrote, put couple of mils (specially not yours) in bank and get the percents, nice.