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The article doesn't really comment on why Apple would actually want to trademark the word 'startup'. As far as I know it isn't used as part of their marketing a
by m4x 13y ago
The article doesn't really comment on why Apple would actually want to trademark the word 'startup'. As far as I know it isn't used as part of their marketing anywhere. Can anybody here offer some insight?
- pavlov 13y agoThe trademark application shown in the article offers a hint. The categories listed include "retail store services", "maintenance, installation and repair of computer hardware", "technical support services". It sounds like Startup will be a service offered in Apple retail stores, similar to the Genius Bar.
- skeletonjelly 13y agoAustralia doesn't seem to be the typical testing ground though for Apple. Why now?
- itafroma 13y agoIt's not clear yet what the trademark is for, but you generally don't need a product or service on the market for a trademark application to go through, just an intent to use it. TUAW speculates that the trademark is for some as-yet-unannounced retail program: http://www.tuaw.com/2011/04/24/apple-files-trademark-for-startup-retail-store-program/ http://www.tuaw.com/2011/04/24/apple-files-trademark-for-sta...
- namenotrequired 13y agoI was in the Apple store in Amsterdam earlier this summer and saw a large sign saying "STARTUP" on one wall. At first I was confused, thinking of startup companies, but then I realised it seemed more like a place where they help people get started with their new devices.