Debunking the myth about “Singapore is a small market” & What Works here

The theme of this article is to debunk the myth that “Singapore is a small market”. This article originated from the many discussions I have with fellow Singaporeans both here and overseas. Some are entrepreneurs who are currently working and building their companies locally while others are now pursuing their dreams in the US or China. In most of our discussions, one insight that seemed to pop out often is that Singapore is not really a “small market” and you can scale the company up to a certain point where it becomes attractive to go regional and then global. The key message is that if you want to succeed in Singapore, you have to re-imagine and enable a traditional industry with new technology which makes it more efficient, productive & drives revenue.