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And here I thought immigrants did. Silly me, forgetting to thank our corporate overlords.

by mhurron 13y ago

potatolicious 13y ago
How'd you get that out of the article? The whole thing was about Goya, an immigrant-founded and immigrant-owned enterprise, relying heavily on immigrant populations to break into predominantly-White areas, and expanding into non-Latino immigrant populations through diversification of products. There's even the bit about continuing to employ and appeal to new immigrants in order to maintain authenticity in the product lineup. There's also the bit about rejecting traditional distribution models typical of a large food producer and instead favoring a distribution model that allows tailoring the inventory mix with independent retailers (immigrant-operated, like the Korean grocer the article names as an example) in local immigrant communities. TIL immigrants are no longer immigrants if they demonstrate entrepreneurial spirit.
- tptacek 13y ago
  Every damn thread on this site has at least one and often many comments just like the one you responded to. Telltale signal: it could have been written without even reading the article.
- wildgift 13y ago
  There's something very corporate about how they go about this, though. It's not uncommon either. Retail stores are a kind of small scale capitalism, with lots of merchandising. It's all about shelf space. The Korean shopowners don't know what to stock, so they leave it up to Goya. That's not that different from having Frito Lay stock your snack rack, or having Bimbo USA control a few meters of baked goods, or having Coca Cola dominate your soda fountain. Why does Grumma dominate tortillas when there are dozens of tortilla factories in my city? It's just a different brand. I see "Fud" brand deli products (it's pronounced "food", and it's kind of a joke), and they do the same thing. The get lots of space to do demos. They're competing with Oscar Mayer and Farmer John. The product is not that different - it's middle-range premium product. Goya appeals to immigrants for the same reason Fud, Kraft, McDonalds, and Farmer John appeal. They're okay. Not awesome. Not crappy. Just a tad above average. Nobody is fooled.
acheron 13y ago
If you'd like to write uninformed kneejerk posts without reading the articles, Reddit is that way.

And here I thought immigrants did. Silly me, forgetting to thank our corporate overlords.

by mhurron 13y ago

And here I thought immigrants did. Silly me, forgetting to thank our corporate overlords.

How'd you get that out of the article? The whole thing was about Goya, an immigrant-founded and immigrant-owned enterprise, relying heavily on immigrant populations to break into predominantly-White areas, and expanding into non-Latino immigrant populations through diversification of products. There's even the bit about continuing to employ and appeal to new immigrants in order to maintain authenticity in the product lineup. There's also the bit about rejecting traditional distribution models typical of a large food producer and instead favoring a distribution model that allows tailoring the inventory mix with independent retailers (immigrant-operated, like the Korean grocer the article names as an example) in local immigrant communities. TIL immigrants are no longer immigrants if they demonstrate entrepreneurial spirit.

tptacek 13y ago
Every damn thread on this site has at least one and often many comments just like the one you responded to. Telltale signal: it could have been written without even reading the article.
wildgift 13y ago
There's something very corporate about how they go about this, though. It's not uncommon either. Retail stores are a kind of small scale capitalism, with lots of merchandising. It's all about shelf space. The Korean shopowners don't know what to stock, so they leave it up to Goya. That's not that different from having Frito Lay stock your snack rack, or having Bimbo USA control a few meters of baked goods, or having Coca Cola dominate your soda fountain. Why does Grumma dominate tortillas when there are dozens of tortilla factories in my city? It's just a different brand. I see "Fud" brand deli products (it's pronounced "food", and it's kind of a joke), and they do the same thing. The get lots of space to do demos. They're competing with Oscar Mayer and Farmer John. The product is not that different - it's middle-range premium product. Goya appeals to immigrants for the same reason Fud, Kraft, McDonalds, and Farmer John appeal. They're okay. Not awesome. Not crappy. Just a tad above average. Nobody is fooled.

acheron 13y ago

If you'd like to write uninformed kneejerk posts without reading the articles, Reddit is that way.