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The wikipedia article[1] of Ghostery gives a quick & fast overview of what they do. MIT Technology review posted[2]: > Evidon sells two main services based on
by pokoleo 13y ago
The wikipedia article[1] of Ghostery gives a quick & fast overview of what they do. MIT Technology review posted[2]:
> Evidon sells two main services based on the data it collects. One allows website operators to see which tracking code, from which companies, is active on their site and how it affects the speed with which its pages load. The other provides ad companies with figures on how common the tracking code from different companies is around the Web.
[1] https://en.wikipedia.org/wiki/Ghostery#History_and_use https://en.wikipedia.org/wiki/Ghostery#History_and_use
[2] http://m.technologyreview.com/news/516156/a-popular-ad-blocker-also-helps-the-ad-industry/ http://m.technologyreview.com/news/516156/a-popular-ad-block...
- fixanoid 13y agoSadly, that article is full of shit. And I'll edit our entry later to remove the Criticism, which is only partly correct. GhostRank is explicitly for collecting tracker information, and in no way does it allow an advertiser (tho most of the customers are publishers) to somehow improve their targeting. This explains article what GhostRank does and what its for: http://purplebox.ghostery.com/?p=1016023438 http://purplebox.ghostery.com/?p=1016023438