Demographics are appealing based on two things: the direct revenue that advertising to them / selling to them can bring, and the indirect value of how much they

Demographics are appealing based on two things: the direct revenue that advertising to them / selling to them can bring, and the indirect value of how much they serve to propogate the brand. Older adults are worthwhile because they've got a lot of discretionary income once the kids are off at college. Young hip adults are worthwhile because they increase brand cachet. I hate to be morbid, but with the meltdown in IRA and 401ks since January, people over 55 might not be worth nearly as much as a demographic as they once were. Facebook probably doesn't care too much about this. At http://smartflix.com http://smartflix.com, we've done demographic surveys, and our best customers are older adults - speaking in generalities, the women are retired, or working part time, and have enough money to buy canvas and oil paints, and the guys are retired or working part time, and have enough time and money to work on their cars, learn metalworking, or tinker with their guns. Because our price point is relatively low (our a la carte rentals are ~$10, and our subscription plans are << $30/month), we haven't seen much of a decline in revenue from this demographic.