Sounds exactly like the type of campaign Steve Jobs discarded with extreme prejudice, as related in the biography. "Embarassing, Pottery Barn type ads. It's adv

Sounds exactly like the type of campaign Steve Jobs discarded with extreme prejudice, as related in the biography. "Embarassing, Pottery Barn type ads. It's advertising agency bullshit and I hate it", as far as I remember the quote. He replaced those ads with the iconic silhouette iTunes ads. Oh, also: "Designed by Apple in California" was brilliant in its subtlety, on the back of the iPhone if you looked hard enough. Taking that and making it a 40pt headline destroys the spirit of it and is one of the worst examples I have seen recently of mismanaging brand equity.