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"Think different" was their signature. They spent an incredible amount of money in the late 1990's and early 2000's telling us this.
by sbuk 13y ago
"Think different" was their signature. They spent an incredible amount of money in the late 1990's and early 2000's telling us this.
- joelrunyon 13y agoThat was their slogan. A "signature" and what I'd argue they're trying to say here - is something built into their product that you see and say "oh, that's apple." Up till now, they've had that, but never felt the need to say "this is our signature" - because it was obvious.
- sbuk 13y ago"Designed by Apple in California" is a slogan. I get what you are saying, but I disagree. The whole "Jobs is dead, so is Apple" idea that has been portrayed in the press warrants a response from post-Jobs Apple. This is it. Its in a very similar vein to the "Think Different" campaign actually.