I'd suggest that this self-indulgent piece of churnalism features pretty high in the "making an organisation look lame" stakes. What Stevenson, and the Slate ed

I'd suggest that this self-indulgent piece of churnalism features pretty high in the "making an organisation look lame" stakes. What Stevenson, and the Slate editorial team, seemingly miss (other than an opportunity for ad impressions) is that this is a manifesto of sorts. Its for their staff and long-term investors. Its advertising Apple, not their products per se. It's not going to be a spot that is run at the same frequency as iPhone or iPad ads.