I agree. I think these ads are targeted at existing users. They're in part, an effort to reduce dissonance. "Cognitive dissonance can occur across multiple pr

I agree. I think these ads are targeted at existing users. They're in part, an effort to reduce dissonance. "Cognitive dissonance can occur across multiple product lines as well as a competitor's products. Advertising and promotional campaigns can help raise consumer confidence about making product purchases and reduce the chances of buyer's remorse that may cause consumers to return products in favor of those offered by the competition."