3 ms·
> If you already adore your collection of Apple stuff [...] you might be charmed by this ad. I think this was kind of the point of the ad. I felt the vibe was
by nairteashop 13y ago
> If you already adore your collection of Apple stuff [...] you might be charmed by this ad.
I think this was kind of the point of the ad. I felt the vibe was very similar to that of the "think different" ad from the late '90s, which was targeted towards Apple/Mac faithfuls:
http://www.youtube.com/watch?v=Rzu6zeLSWq8 http://www.youtube.com/watch?v=Rzu6zeLSWq8
That ad was released at a low-point in Apple's history, and implored the faithful to hang in there. I'm not sure why this ad was released now though... perhaps asking the faithful not to jump ship, even though there are now fairly well-designed competitive products in the market? No idea.
- panacea 13y agoI agree. I think these ads are targeted at existing users. They're in part, an effort to reduce dissonance. "Cognitive dissonance can occur across multiple product lines as well as a competitor's products. Advertising and promotional campaigns can help raise consumer confidence about making product purchases and reduce the chances of buyer's remorse that may cause consumers to return products in favor of those offered by the competition."