But how do they release an ad campaign if it tests so poorly? Were they so reliant on Steve Jobs' design and marketing savvy that they have no culture of testin

But how do they release an ad campaign if it tests so poorly? Were they so reliant on Steve Jobs' design and marketing savvy that they have no culture of testing things first? This particular campaign seems almost like it started out as a video that you would play at a general assembly of Apple employees. Good for them, but for the rest of us?