That article did indeed "cover" their digital-first strategy, but it was thickly laden with sarcasm, their heavy-handed ideal of gender politics, and plain old

That article did indeed "cover" their digital-first strategy, but it was thickly laden with sarcasm, their heavy-handed ideal of gender politics, and plain old lack of clarity. I didn't "cover" The Atlantic's strategy in the sense that a journalist covers a story, but in the sense that mud covers my boots. Edit: In the name of fairness I looked for more nuanced/clear criticism of The Atlantic's digital-first strategy and was unable to find any. Almost all the pieces were fawning over its basically unrivaled success among the old guard. The Church of Scientology events were quite troubling, though: http://www.emediavitals.com/content/lessons-atlantics-sponsored-content-brain-fart http://www.emediavitals.com/content/lessons-atlantics-sponso...