I was skeptical about Ryan's book. He went after HARO using the stir up waters to catch fish strategy, but I respected him more after since the owner of HARO di

I was skeptical about Ryan's book. He went after HARO using the stir up waters to catch fish strategy, but I respected him more after since the owner of HARO didn't deal with it well and he made valid criticisms. I ended up buying/reading the book after seeing James Altucher recommend it and I'm happy I did. I highly recommend reading Trust Me I'm Lying if you're interested in getting any sort of press, especially for blogs. I haven't read a better book on that topic yet. I also recommend his CreativeLive course which is more thorough.