3 ms·
VW probably also doesn't want their product lines necessarily linked together in people's minds. I mean, if you're looking to buy a Porsche or Lambo, do you wan
by mbreese 13y ago
VW probably also doesn't want their product lines necessarily linked together in people's minds. I mean, if you're looking to buy a Porsche or Lambo, do you want people thinking VW Beetle?
Same reason why Lexus doesn't play up their Toyota lineage.
So, VW group (and all large manufacturers) necessarily have to limit their press to the individual product lines as opposed to the whole auto group.
- bluedevil2k 13y agoNice aside - read up on the Volkswagen Phaeton - shows that even a company like VW forgets this basic marketing tool sometimes.
- mbreese 13y agoI know... it's like the high end VW engineers forgot and thought they were working for Audi. If that had been an Audi, it might have worked out better...