The idea is that it is not about the site but the expenses to get the project done and create a company structure to support it. Personally I feel they feel

The idea is that it is not about the site but the expenses to get the project done and create a company structure to support it. Personally I feel they feel they are doing some things wrong. 1) The name means nothing, sounds like a fish I might eat and 2) They are going to have to do major advertising to bring house buyers into the site. House buying isn't great right now. They will need to survive a year or two of house market funk to survive.