Not exactly, but they seems to be way more aggressive about optimizing their profits over whatever values they previously had, such as privacy or search neutral

Not exactly, but they seems to be way more aggressive about optimizing their profits over whatever values they previously had, such as privacy or search neutrality. Google is in immensely powerful position as they can basically control the world's economy by a simple algorithmic changes in the search engine. Now, everyone trusts them on search neutrality, but for how long? Everyone loves them for their technology, that's part of the equation. That's why we use Google's services and are willing to give up anything for that.