This is a much needed change from Google and best thing to have happened to Android EcoSystem. Last several months almost every week you hear a new ad company

This is a much needed change from Google and best thing to have happened to Android EcoSystem. Last several months almost every week you hear a new ad company that is based on Notification Ads, Icon Ads. These guys are in for Quick Money with no regard to developer or end user. (I am restraining my self from talking about how developers have been abusing notification ads in order not to spread the spam techniques).