> They (and their advertisers) stand to benefit massively the easier people are identified and profiled. I agree that predatory advertisers are the scourge of

> They (and their advertisers) stand to benefit massively the easier people are identified and profiled. I agree that predatory advertisers are the scourge of the modern Internet, but one can profile a nickname as easily as a real name. On the other hand, it is certainly true that a person posts more carefully if his real name is attached to the result. From the perspective of a website operator, a nickname has an associated IP, and a real name has an IP -- they're the same, both easily tracked. A nickname arises in a browser indexed with cookies, as does a real name. > ... nothing but a load of self serving bullshit ... And the tone of your reply proves my point.