I forget where I read it, but "Pud" of FckedCompany and Adbrite fame explained how he used to run a BBS back in the day and the techniques (similar to the blog

I forget where I read it, but "Pud" of FckedCompany and Adbrite fame explained how he used to run a BBS back in the day and the techniques (similar to the blog post) he used to get traffic carried over into how he got traction for FckedCompany.