>great products if someone would actually pay attention to the details and implement a forced eating their own dog food policy. When it comes to consumer tech,

>great products if someone would actually pay attention to the details and implement a forced eating their own dog food policy. When it comes to consumer tech, I don't think Microsoft's products are bad. The Xbox is amazing, the Zune HD was amazing, Windows Phone is a great product, and I'm sure Windows 8 has its strengths (I've never used it). I'm not in the position to say so, but I believe Microsoft's problem is either one of leadership or culture. Microsoft doesn't innovate, its a "me too" company in the consumer space. Zune, Windows Phone, and to a lesser extent, Xbox are all "me too" products. Even worse, there doesn't seem to be any incentive to switch. What does WP have that the iPhone doesn't? Now What does Android have that the iPhone doesn't? You can argue that Android copied iPhone, but Google didn't just copy it, they made a conscious effort to take risks and go one step above. I haven't seen that with Microsoft. It seems to me any consumer decision that doesn't either 1.) Make more money for an existing product or 2.) Attempts to step into a well known, fast rising space gets killed. The biggest example in my mind for this was the Courier. The Courier was first hinted at in 2008, 2 years before the iPad. Someone at Microsoft had a hunch (because Microsoft has a ton of smart people), that this wave was coming and created a brand new experience. It wasn't me too, and it wasn't a proven market. It was innovation and vision. And we all know how it turned out, it was killed because it couldn't sell more copies of office[1], and instead we got the HP Slate, which was lackluster, and then the Surface, 4 years later which ended up being written down. At the end of the day, I don't see Microsoft taking any real risks in the consumer space (aside from Xbox). [1] http://news.cnet.com/8301-10805_3-20128013-75/the-inside-story-of-how-microsoft-killed-its-courier-tablet/ http://news.cnet.com/8301-10805_3-20128013-75/the-inside-sto...