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My intent was really just to engage in a dialogue that was already going on (see e.g. Alexis Madrigal's Atlantic piece), but I can understand that perspective.

My intent was really just to engage in a dialogue that was already going on (see e.g. Alexis Madrigal's Atlantic piece), but I can understand that perspective. Truth is, lots of people are talking about Medium, way more than would be impacted by me writing something on my personal blog. If this we're trying to be some clever PR strategy, it'd be a hell of a lot dumber than them just getting regular press. (Which I think Businessweek just did on its own anyway?)

larrys 13y ago
Hadn't read that yet but it certainly follows the same pattern. And that "to be sure" was buried a little more than what you said so clearly: "clearly driven by Medium's in-house editors like former Wired.com chief Evan Hansen (for whom I used to work)." Having pulled off PR that made it to the front page of the WSJ and having made it many times into the NYT I know a good thing when I see it. My comment was more like a "watch and learn" for anyone not realizing what is going on with this. Way to much is being made about Medium considering what it is. If it hadn't been started by you know who it would have a much less critical mass of ink. That Atlantic article is totally over the top. (I enjoyed reading it of course!) Things like this make me wish I had the time to blog (I don't I can barely find the time to comment on things I'd rather make money but not the type that you get paid if you get paid to write for medium). I enjoyed what you wrote by the way.