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How easier than store.nokia.com ? Or apps.nokia.com ? Or nokiapps.com ?

• aj 17y ago
  Yes but those are boring and lack imagination (no offence meant to you but speaking from a global brand perspective) Ovi is different yet not overly complicated or difficult to pronounce or remember.
• dirtyaura 17y ago
  You miss the point: for millions of people words "store" and "apps" are not very familiar. And in their localized phone UI, "store" would look as out of context as any other foreign word.