The current business models of transportation startups like Uber, Lyft, Sidecar and Car2Go are merely a stepping stone to something much greater. It's only a ma

The current business models of transportation startups like Uber, Lyft, Sidecar and Car2Go are merely a stepping stone to something much greater. It's only a matter of time before self-driving car technology is developed enough to be deployed widely. It seems clear to me that Google's investment in Uber is their way to guarantee access to a large fleet of vehicles and an established brand. The next 10-15 years are going to be very interesting :)