The "whole problem" doesn't mean "every problem". It means taking a step back and seeing what the user is really trying to accomplish, and everything that is ne

The "whole problem" doesn't mean "every problem". It means taking a step back and seeing what the user is really trying to accomplish, and everything that is needed for that problem to be solved - as opposed to myopically seeing just one aspect of that problem. Some extreme examples of whole solutions: Edison establishing a power generator and power line infrastructure, not just a light bulb (Musk's Tesla is doing similar now); Birdseye establishing freezers in supermarkets, not just selling frozen fish. Sometimes, you'll focus on one specific user problem, which can even mean removing features. BTW: I'm taking the term from Crossing the Chasm (Geoffrey Moore). Of course, what you say is true about continuous loads, and also battery drainage for bursty loads. It's not a solution to every usage pattern, and as the article mentions, it's around 10 years away. I love changing problems to see unexpected ways of solving them - even if it does take years to realise the vision.