OTOH, Microsoft was a well established company at the time you are referring, while google/facebook/New Apple were startups. MSFT's competition was IBM,Oracle,

OTOH, Microsoft was a well established company at the time you are referring, while google/facebook/New Apple were startups. MSFT's competition was IBM,Oracle,Sun,Old Apple etc. Most of their generation are dormant names now, while microsoft's products are still popular.