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This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quit

by natch 13y ago

This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quite misleading.

gcb0 13y ago
it quite does. if the apple kool-aid everyone here drink was true, his reply would be "let's do better devices at more competitive pricing and nobody would have a reason to change" but no, they still make a laptop that you can't close the lid while downloading a large file... and try to lock you in with lock-in tactics on the media YOU BUY. See how well that worked for sony betamax/lasedisc/minidics... blueray... oh, wait.
KeepTalking 13y ago
I agree. If it tried to tell that apple reacted with panic to the cross platform nature of kindle - I dont think so.
- nonchalance 13y ago
  I'm pretty sure you missed the point of the article. The focus was mentioned in the email from Schiller to Jobs: > ... secondary message [of the ad] that can’t be missed is that it is easy to switch from iPhone to Android.
deleted 13y ago
[deleted]
forgottenpass 13y ago
The entirety of their strategy no, but this goes beyond just the kindle issue raised. Vendor lock in is a huge chunk of Apple's strategy.
johnrob 13y ago
This absolutely captures their strategy. They are clearly building a walled garden for their own benefit, while selling it as the user's benefit. I can't imagine users complaining about having the option to switch to android.
- _yields 13y ago
  > while selling it as the user's benefit I disagree. Facebook, Google, Microsoft have a walled garden, in-fact every company on earth thinks on how to keep customers from leaving. The difference between Apple and others is that Apple products are far superior, i can't imagine myself using any Microsoft product if Apple provides it.
  - Oletros 13y ago
    "The difference between Apple and others is that Apple products are far superior" Really? How are superior?
    - _yields 13y ago
      I hope this is a joke, but.. Go a head, take OSX and Windows 7 and compare between them, see how much it takes Windows 7 to crash and tell you: "do you want to send us a report?". The report should be sent automatically and analyzed by computers before it reaches humans.
      - TheLegace 13y ago
        As much as I hate to say it, your right. As I type into my girlfriend's macbook, I feel ashamed, but at the same time I cannot get myself to buy a laptop because they all suck.
      - estel 13y ago
        I take it you don't use xcode then...? But seriously, what are you demonstrating here by providing an anecdote? I've got some of my own: I use osx and windows 7/8 extensively every day, and (except xcode!) neither of them crashes with even the slightest degree of regularity: they're both great operating systems. But of course, neither are evidence of any form to support the claim "x is better than y". Which is good, because it's a stupid debate anyway.
      - larrik 13y ago
        Okay, XCode crashes on me about every hour of use or so on my Mac Mini (especially when I leave it and come back). None of my Windows 7 programs have crashed on me in over a month. Btw, once XCode crashes, Apple offers to let me send in a technical report. *Sent from my Linux Mint machine.
notatoad 13y ago
i think it captures apple's strategy pretty well, and the flaw in their thinking. They see a commercial promoting kindle books on the kindle tablet and an iPhone and see "it's easy to switch", not "you can own devices from two different brands and they will work together". Amazon doesn't make a phone, nobody is going to switch from an iPhone to a kindle, but the concept of owning two devices that aren't from the same brand is totally foreign to apple. Their entire strategy is focused on every apple user owning nothing but apple devices. an iPhone user buying an other-brand tablet is a threat to apple as a whole, not just to their tablet business. Their strategy is to control everything and not allow anything to happen out-of-ecosystem. Playing nice with others doesn't even occur to them.

by natch 13y ago

This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quite misleading.

gcb0 13y ago

it quite does. if the apple kool-aid everyone here drink was true, his reply would be "let's do better devices at more competitive pricing and nobody would have a reason to change" but no, they still make a laptop that you can't close the lid while downloading a large file... and try to lock you in with lock-in tactics on the media YOU BUY. See how well that worked for sony betamax/lasedisc/minidics... blueray... oh, wait.

KeepTalking 13y ago

I agree. If it tried to tell that apple reacted with panic to the cross platform nature of kindle - I dont think so.

nonchalance 13y ago
I'm pretty sure you missed the point of the article. The focus was mentioned in the email from Schiller to Jobs: > ... secondary message [of the ad] that can’t be missed is that it is easy to switch from iPhone to Android.

deleted 13y ago

[deleted]

forgottenpass 13y ago

The entirety of their strategy no, but this goes beyond just the kindle issue raised. Vendor lock in is a huge chunk of Apple's strategy.

johnrob 13y ago

This absolutely captures their strategy. They are clearly building a walled garden for their own benefit, while selling it as the user's benefit. I can't imagine users complaining about having the option to switch to android.

_yields 13y ago
> while selling it as the user's benefit I disagree. Facebook, Google, Microsoft have a walled garden, in-fact every company on earth thinks on how to keep customers from leaving. The difference between Apple and others is that Apple products are far superior, i can't imagine myself using any Microsoft product if Apple provides it.
- Oletros 13y ago
  "The difference between Apple and others is that Apple products are far superior" Really? How are superior?
  - _yields 13y ago
    I hope this is a joke, but.. Go a head, take OSX and Windows 7 and compare between them, see how much it takes Windows 7 to crash and tell you: "do you want to send us a report?". The report should be sent automatically and analyzed by computers before it reaches humans.
    - TheLegace 13y ago
      As much as I hate to say it, your right. As I type into my girlfriend's macbook, I feel ashamed, but at the same time I cannot get myself to buy a laptop because they all suck.
    - estel 13y ago
      I take it you don't use xcode then...? But seriously, what are you demonstrating here by providing an anecdote? I've got some of my own: I use osx and windows 7/8 extensively every day, and (except xcode!) neither of them crashes with even the slightest degree of regularity: they're both great operating systems. But of course, neither are evidence of any form to support the claim "x is better than y". Which is good, because it's a stupid debate anyway.
    - larrik 13y ago
      Okay, XCode crashes on me about every hour of use or so on my Mac Mini (especially when I leave it and come back). None of my Windows 7 programs have crashed on me in over a month. Btw, once XCode crashes, Apple offers to let me send in a technical report. *Sent from my Linux Mint machine.

notatoad 13y ago

i think it captures apple's strategy pretty well, and the flaw in their thinking. They see a commercial promoting kindle books on the kindle tablet and an iPhone and see "it's easy to switch", not "you can own devices from two different brands and they will work together". Amazon doesn't make a phone, nobody is going to switch from an iPhone to a kindle, but the concept of owning two devices that aren't from the same brand is totally foreign to apple. Their entire strategy is focused on every apple user owning nothing but apple devices. an iPhone user buying an other-brand tablet is a threat to apple as a whole, not just to their tablet business. Their strategy is to control everything and not allow anything to happen out-of-ecosystem. Playing nice with others doesn't even occur to them.