This is kind of silly. If Google launched it's own uber with the google brand on it, it would easily trump uber. Developing the the uber software would cost way

This is kind of silly. If Google launched it's own uber with the google brand on it, it would easily trump uber. Developing the the uber software would cost way way less than $250 million. These large companies are throwing a lot of money away on stupid acquisitions. (It makes sense in social networking, but not with something like uber which isn't a network effects company).