Even before self driving cars, google might be able to offer a shared cab/minivan services that are pretty competitive with cars, if they have enough demand. S

Even before self driving cars, google might be able to offer a shared cab/minivan services that are pretty competitive with cars, if they have enough demand. Some relevant research is in [1], which i think is implemented in the new finish public transportation service kutsuplus.fi. And such a service could be great help in rapid transition to self driving cars - capital demands will be smaller, and profitability higher, and much faster to reach critical mass/lockout. [1]http://www.floating-content.net/~esa/pub/files/jokinen-fists-2011.pdf http://www.floating-content.net/~esa/pub/files/jokinen-fists...