In Drew Curtis's book It's Not News, It's Fark, he talks about how more than anything, the media loves talking about media, because they understand it the most.

In Drew Curtis's book It's Not News, It's Fark, he talks about how more than anything, the media loves talking about media, because they understand it the most. That means any huge story almost inevitably turns into reports of "Has the media gone too far?" and "What role do we have in stories' getting out of hand?" I see no reason why this wouldn't apply to mass-market tech blogs.