They're probably trying to find as many ways as possible to embed themselves into relevant industries before they aggressively monetize. I bet the end goal (fo

They're probably trying to find as many ways as possible to embed themselves into relevant industries before they aggressively monetize. I bet the end goal (for all these MOOCS) is to become the de facto source for web based courses offered, for pay, through the current university system. You're right, they're also trying to become a recruitment tool for various industries, but they'll make the most money by switching on the revenue steam once universities become dependent on them and there's no turning back.