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More accurately: "desktop-based US website visitors who have the comscore panel software installed" (Yes, comscore does have their website tagging program (htt
by kitcar 13y ago
More accurately: "desktop-based US website visitors who have the comscore panel software installed"
(Yes, comscore does have their website tagging program (http://direct.comscore.com/ http://direct.comscore.com/ ) , but last time I checked their measurement philosophy was still heavily panel-weighted)
- taf2 13y agoview-source:http://www.yahoo.com/ http://www.yahoo.com/ -> comscore code is on the home page at least of yahoo.com/ but it is not on google.com/
- raldi 13y agoThat explains it. When I worked at reddit, Comscore massively lowballed their reports of our traffic numbers, and said that the only way to get them corrected would be to install their tracking bug into the site's HTML. And it wouldn't be sufficient to do it temporarily, just long enough to demonstrate the truth -- as soon we removed their bug, they would go right back to reporting the proven-wrong numbers. Fuck them.
- raldi 13y agoSee also: http://blog.reddit.com/2010/07/experts-misunderestimate-our-traffic.html http://blog.reddit.com/2010/07/experts-misunderestimate-our-...