> One of the very first things we learned when selling to businesses in Japan is that social proof is a critical factor. So our focus changed to getting even a

> One of the very first things we learned when selling to businesses in Japan is that social proof is a critical factor. So our focus changed to getting even a single business using our software, and then trying to feature them and promote them as much as we could. This is probably one of the most important cultural leaps for foreigners to make in Japan in general -- social proof can and often will override other qualifications. We've done some marketing on the product I've been working on, but the majority of our marketing is focused on getting big, recognizable names to use our product so we can use them as a social springboard for other companies. Once we got one or two big names, lots of other people who were on the edge started falling in line immediately.