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I'm going to toot my own horn an link to an article I wrote six months ago: http://20bits.com/articles/the-099-app-store/ http://20bits.com/articles/the-099-app

by jfarmer 17y ago

I'm going to toot my own horn an link to an article I wrote six months ago: http://20bits.com/articles/the-099-app-store/ http://20bits.com/articles/the-099-app-store/ It's the same fundamental misunderstanding. It's like launching a Facebook app and hoping the app directory helps you take off (in the early days there were people who did just this), or banking on getting mentioned on TechCrunch. Now, I don't know what Rick Strom did or didn't do to market his apps, but success or failure isn't the App Store's fault. It removes a huge chunk of friction from the sales funnel, but it's all at the final, transactional step. There's a big chunk in the middle which consists of marketing and, AFAIK, no app developer has talked extensively about their marketing efforts, only about their position in the App Store. Rick is right: you're probably going to lose that game. Rather than go home I'd try to figure out a better game to play.

patio11 17y ago
Rather than go home I'd try to figure out a better game to play. Downloadable software where the main source of app discovery is Google rather than the App Store? (i.e. for Macs or PCs or both) App Store: 600,000 competitors, success by any of which decreases your visibility. Whole wide Internet: lots of other people writing software, but if they're not in your niche they might as well not exist. I don't lose sales just because DeliciousMonster launched. App Store: sales curve starts with initial spike, then dies within 2 weeks. Whole wide Internet: sales curve typically gradually increases as you tune your site and marketing with step increases at new releases App Store: iFart Whole wide Internet: you make apps people use on a daily basis for things that are important to them. They send you letters about how happy your app made them. App Store: $4.99 is expensive Whole wide Internet: $19.99 is cheap
- mighty 17y ago
  I think there's a lot Apple needs to do to improve the IA of the App Store, and they need to make the iTunes store accessible from standard web browsers rather than just the iTunes software. But there's nothing preventing iPhone app developers from creating websites for their apps, and there are a variety of sites that review apps. That you cannot buy an iPhone app outside of the App Store does nothing to prevent developers from gaining visibility outside of it. There is nothing preventing anyone from Googling for iPhone apps (just as you can Google for non-iPhone apps), than the developers themselves. As for the differences in sales curves, that's actually reflective of how much easier it is to find and purchase new apps on the App Store (as well as the increased competition -> price reduction that their aggregation provides), as opposed to having hundreds or thousands of different purchase sites with their own method for payment processing. Also note that most iPhone apps tend to be for entertainment, for which an early sales spike and sudden drop-off is the norm regardless of platform...or medium.

by jfarmer 17y ago

patio11 17y ago

Rather than go home I'd try to figure out a better game to play. Downloadable software where the main source of app discovery is Google rather than the App Store? (i.e. for Macs or PCs or both) App Store: 600,000 competitors, success by any of which decreases your visibility. Whole wide Internet: lots of other people writing software, but if they're not in your niche they might as well not exist. I don't lose sales just because DeliciousMonster launched. App Store: sales curve starts with initial spike, then dies within 2 weeks. Whole wide Internet: sales curve typically gradually increases as you tune your site and marketing with step increases at new releases App Store: iFart Whole wide Internet: you make apps people use on a daily basis for things that are important to them. They send you letters about how happy your app made them. App Store: $4.99 is expensive Whole wide Internet: $19.99 is cheap

mighty 17y ago
I think there's a lot Apple needs to do to improve the IA of the App Store, and they need to make the iTunes store accessible from standard web browsers rather than just the iTunes software. But there's nothing preventing iPhone app developers from creating websites for their apps, and there are a variety of sites that review apps. That you cannot buy an iPhone app outside of the App Store does nothing to prevent developers from gaining visibility outside of it. There is nothing preventing anyone from Googling for iPhone apps (just as you can Google for non-iPhone apps), than the developers themselves. As for the differences in sales curves, that's actually reflective of how much easier it is to find and purchase new apps on the App Store (as well as the increased competition -> price reduction that their aggregation provides), as opposed to having hundreds or thousands of different purchase sites with their own method for payment processing. Also note that most iPhone apps tend to be for entertainment, for which an early sales spike and sudden drop-off is the norm regardless of platform...or medium.