I don't know if that's what got people hooked though. I remember using Apples as a kid at school, hated them, used PC's up until college and Apple introduced th

I don't know if that's what got people hooked though. I remember using Apples as a kid at school, hated them, used PC's up until college and Apple introduced the Mac Air, at which point I switched and haven't looked back. I don't know if it's the McDonald's strategy either---kids love McDonalds, then grow out of them. I'd say it's more like the tobacco industry's strategy. Most smokers I know got hooked as kids and couldn't quit after growing up.